Created in 1999, Old Tbilisi is positioned for a large clientele. Accessible because of its price and appreciated for its organoleptic qualities, the brand is a reference wine – a calling card for the city of Tbilisi and the country of Georgia. A wine enjoyed among friends and family, a symbol of Georgian hospitality and conviviality.
Indeed, Georgia and its inhabitants are characterised by their love of contact, fraternity and true friendship. Sincere, natural, spontaneous, these links are the dearly held values of which Old Tbilisi is, today, the emblem.
Old Tbilisi wines have a particularly refreshing aroma and taste, and can be drunk at any time of day.
They should be consumed, accompanied by friends and loved ones, in a relaxed atmosphere – be it inside or outside.
One word expresses and summarises this positioning: GAGIMARJOT!
This signature is reinforced by the image chosen for our labels: the balconies of Old Tbilisi.
Like a country’s flag, they constitute THE motto and colours of the OLD TBILISI brand.