Gancia Vermouth

Vermouth  is an aromatized, fortified wine flavored with various botanicals (roots, barks, flowers, seeds, herbs, and spices).

The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy.While Vermouth was traditionally used for medicinal purposes, its true claim to fame is as an Aperitif, with fashionable cafes in Turin serving it to guests around the clock. However, in the late 19th century it became popular with bartenders as a key ingredient in many classic Cocktails that have survived to date, such as the Martini, the Manhattan, the Rob Roy, and the Negroni. In addition to being consumed as an Aperitif or Cocktail ingredient, Vermouth is sometimes used as an alternative White wine in cooking.

Historically, there have been two main types of Vermouth: sweet and dry.Responding to demand and competition, Vermouth manufacturers have created additional styles, including Extra-Dry white, Sweet White (Bianco), Red, Amber (Ambre or Rosso), and Rosé.Vermouth is produced by starting with a base of a neutral grape wine or unfermented wine must. Each manufacturer adds additional alcohol and a proprietary mixture of dry ingredients, consisting of aromatic herbs, roots, and barks, to the base wine, base wine plus spirit or spirit only – which may be redistilled before adding to the wine or unfermented wine must. After the wine is aromatized and fortified, the Vermouth is sweetened with either cane Sugar or caramelized Sugar, depending on the style.

The art of mixing starts and this begins with the selection of the raw materials.

But to appreciate quality it is not necessary to be a professional barman; creating Cocktails is a simple and gratifying way of experimenting new fragrances, tastes and sensations. It is the pleasure of offering a moment of distraction and enjoyment with friends or family.

With Gancia’s experience and tradition with, is even easier.

Since the end of the 1800s, the company is already famous in Italy, and all over the world, for its fragrant Vermouths and for the original Americano.